The numbers behind Project 100.
I track how Webspansion sites perform so every project teaches me something and every future site gets better.
Methodology
What I track on every site
Each client site gets its own Microsoft Clarity project. I track behavior, not identity — I can see what users do, not who they are. All stats on this page are aggregate totals. No individual client data is shared publicly.
- Sessions
- Page views
- Mobile traffic
- Contact clicks
- Form submissions
- Phone clicks
- Email clicks
- Scroll depth
- Rage clicks
- Dead clicks
- Referral source
- Device type
Why it matters
Websites that teach me something
Webspansion is not just about launching websites. It is about learning what actually works for real businesses, nonprofits, and community projects. Every site I build adds to a growing picture of what helps people take action online — and that picture improves every future site.
What's next
These insights will eventually shape Prospansion.
Websites backed by real data, user behavior, and continuous improvement. Webspansion builds the proof. Prospansion uses the proof to improve results.
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